Do you have a website or an online business? Are you on the top of Google Search and other search engines? Would you like to be? Well this article is going to teach you what the Search engine bots look for when ranking your webpages. Now what is a Search Engine bot.
Another name for a search engine bot is a web crawler. The responsibility of the web crawler is to search for keywords within the destination pages. Some of the other terms include ants, automatic indexers, worms, Web Spiders, Web Robot or Web Scutter. So, in essence it is a little pest that investigates your web page to see how relevant your page is to the keywords that you place on the page. Now these little robots are insensitive to your flowery words and only look at what is pertinent to the searches that will be done in the future.
So, there is a little definition for you to ponder. Now let’s get to the good stuff. What really upsets these bots? And what can we do to make them happier.
I. Limit Multimedia
What is old, is proven and true. Web designers are constantly competing against each other to design a more hip websites, but is it actually a site that is functional. A lot of time I just click past the Flash screens. They take up to much time and time is money. Use multimedia for training and for informative pieces. Keep away from Flash screens because Google ranking bots don’t understand them.
II. Use text, not graphics
Graphics are cool but not functional. When search engine bots go to a site they are looking for content. Search engines bots cannot find the information if it is located in a graphic. If you are using graphical buttons for navigation, make sure you have textual links located somewhere on your page. The search engine will then be able to navigate the site. if the search engine cannot navigate the site then it will not rank the page well within the searches. Keep the graphical links to a minimal. Make sure that the search engines can get to the text links. If you have a complicated page, then position the links at the top of the page.
III. Don’t be too clever
Stay one step behind the current technology. The web was built for research and usability. Entertainment sites,Games etc are all great. We are in the business of selling products and services. Have you ever looked at Amazons website? Amazon is one of the leaders of selling information. They do not use fancy Flash presentations. They are using black on white text. Search engines like this type of text. It is simple to navigate and that means more visitors will come to the site. The easier your site is to navigate and search the more visitors will come to your site and tell others about it.
IV. Be straight forward
One of the pitfalls of designing a website is being evasive or being too cute. If you can understand the information that is great but what about your audience. A major downfall is a large graphic with hotspots on it. Unless you move your mouse around the image you will not know that it is clickable. The search engine bot will not be able to do this and so you will end up failing on navigation. This will push your site lower in the rankings on the search engines which means less customers.
V. Avoid Frames
Everyone wants to be cool and stylish. Red alert frames are outdated. They are from the 90’s. Search engines do not like them. If search engines (momma) are not happy with it. Then avoid it. Remember not everyone is using the latest browser, so keep it simple.
VI. Make it easy to move around
When you are designing your site remember you are not the one using it. You need to design the website for navigation by the visitors. If the website is not easy to navigate then visitors will not come back. Ask yourself these questions:
o Does the website make sense from a visitor’s standpoint?
o Is information easy to access?
o Do you have unavailable links? – Search engines do not like broken links and you will be penalized.
VII. Provide visitors with different routes
When visitors go on your site, you want to provide multiple routes to progress around the site. By doing this you will provide more information to the search engines. Some of the different ways:
o Sitemap – A sitemap will list the different links within your website providing more ways to navigate the website. Search engines will find this appealing.
o Table of Contents or Index Page – This is another technique that you can use. This will list your links in alphabetical order.
a hard time negotiating script to find the information. So, the links that you have will not be indexed correctly.
o Navigation text links – Links in text will help individuals find more information on your website. If individuals can easily navigate the site then the search engine bots will also. Some SEO professionals will recommend that you put these links towards the top then at the bottom.
VIII. Use long link text
The more information that you provide with your links the more information you will give to the search engines. This is also easier for the visitors to navigate your websites. Try to stay away from “Click Here”. This does not tell the visitor why they should click on the link. When designing your website links make sure that you include your keywords. This will help in calculating your keyword density. This is the % of keywords on the page.
XI. Stop restructuring your website
Broken links are mostly caused by restructuring of the website. When visitors bookmark your site they will be presented by 404 page not found. You can prevent this by not changing the structure of your website. Plan in the beginning and keep that structure. Only make changes that will not cause broken links. You can also create custom 404 page not found. A custom 404 page can redirect an individual to a page within your website which can keep the visitor within your environment.
X. Spell Check
Nothing annoys visitors about a site more then misspelled words. This ensures that your keywords are utilized to their maximum value. So, before you publish your site have someone proof read the site. Make sure you use the spell checking services in your web design software.
So, there you have it. We covered what really upsets the search engine and bots. We also told you what you can do to make them happier. Now it is up to you. Your mission is to clean your site and wait for the bots to go through. This will help to get your site ranked better within the search engines. This will also equate for more money in your pocket which you can send to me. Ooops, did I say that. (By the way here is my address…) Just kidding. Have fun and look for more exciting IT tips from Idea Dudes. Bye Bye