The Real Search Engine Optimization Guide

Nowadays, there is so much talk about SEO (search engine optimization) that it has become an industry of its own. Still, 90% of webmasters don`t know how to achieve high search engine positions. In this article, you`ll learn what the 90% doesn`t…

First of all, I would like to give a huge credit to Brad Callen, a man that taught me more than any other “guru” on the planet. He is so simple, and always gets to the point. you can visit his site at (note: In show of respect, I`m not even his affiliate, so if you buy SEO Elite, the software you must have for SEO to decimate your time spent, I won`t get a penny from it).

Back to the start.
What is actually SEO- search engine optimization?

Well, in the previous articles you`ve learned how to choose a domain name for your website, how to choose a web host , how to actually make your own website and what (profitable) topic should your website be about.
Now it`s time for SEO.

SEO is simply adjusting your website to get high position in the search engine results.

When you were an ordinary surfer, let`s say you searched for “jokes”. What you probably didn`t know is that the first 10 websites in the results busted their asses for such positions. Admit it, you didn`t even care. You just wanted to get relevant results for keyword “jokes”. Newsflash, you got them.

That`s what search engines are for: providing relevant content for their users.

Now that you are in the website development business, your goal is to get one of those top 10 positions.

Some people say it`s hard, I say it requires time. If you don`t know how to achieve high rankings then it`s hard.

You`ll learn how to do it right here, in this article, only on :))).

Let`s start with the proven facts why should you even optimize your website for search engines like Google, Yahoo! and MSN (top 3)

  • Search engines are the best source for free and targeted (you`ll learn what “targeted traffic” is in the upcoming articles) traffic.
  • Search engines bring you more than 80% of your total traffic.
  • Without Search Engines no one would be able to find your website that quick (or maybe not at all).
  • CONCLUSION: it is essential to get your site indexed by search engines

Yep, totally essential. Finally, let`s start kicking SE-s asses.

Factors that affect your rankings

As my mentor Brad would say, there are 2 factors that have effect on your search engine positioning:
The on-page optimization factors

  1. The on-page optimization factors
  2. The off-page optimization factors

The on-page optimitation factors

Generally, for Google- less important, for Yahoo and MSN- quite important.

There is a phrase: “Content is the king”, which is totally true.

The on-page factors include how is a website built, and by that I don`t mean the design. Here is what really counts to search engines:

  • Using h1 header tags. Make all of your article and web page titles under the h1 header tags and put some of your main keywords under them. Search engines love that !
  • Using alt image tags. If you have images on your website, make sure you describe them with alt tags. Also, put some of your keywords into them. Search engines love that !
  • Use ordered and unordered lists. They have bigger importance than the normal text, and will also help your visitors that “scan” for information. Search engines love that !
  • Give your text more order and “readability”. Don`t put everything in one place. Break the text with paragraphs. Bold and italicize important keywords. “All-in-all”, make your visitors enjoy reading your content. Search engines love that !
  • Regulary update your website with fresh content. Your visitors will be very pleased to find out that a new article about their favourite topic ( that`s why they`re visiting your website..) came out. It also pleases search engine spiders (crawlers) to see that your website is updated often. They will update your site more often in the index. Search engines love that !
  • Never, ever use “black hat” SEO. “Black hat” SEO is optimizing your website with things to trick the Search Engines. Some examples of the “black hat ” SEO: 1. Title spamming. Place noumerous same keywords in your tags. E.g <title> pets, pets, pets, pets, pets . 2. URL cloaking. When someone redirects SE crawlers to a site totally optimized for them, but a regular sufer is redirected to a completely different website. 3. Using hidden text. This one is one of the most common. You simply change the color of your text to the color of your background. 4. tag spamming. Same as . Keep in mind that search engines evolve daily, so if you saw someone succeed with this kind of tricks, his site will eventually get banned from search engines –> “Good bye business”. Search engines hate that! Be honest, and work hard, results will come, I guarantee .

So much for the on-page optimization factors. Generally, you want to make a website that is easy to read, update it often with fresh content and don`t use tricks.

As much as these factors are important, they won`t boost your website rank from 150000000000 to 1,2,3,4,5… and that`s the thing that I`ve learned from Brad Callen. Thanks …:)

It`s the off-page optimizaion factors that will generate tremendous results… read on.

2. The off-page optimization factors

Very important on Yahoo and MSN, even more important on Google.

The off-page optimization factors are factors that your website is not directly involved in.

The golden rule here is: “Make other websites link to yours !”

You see, Search Engines, especially Google, developed an an algorithm that gives your website more importance if other websites link to it. very simple, it`s like elections. Whoever gets more votes wins. so, start working on your links from other sites.

It can be a very long work, but you can really speed it up with software such as Arelis or SEO Elite

Here`s one trick that I`ve learned from Brad to exchange links with hundreds of relevant websites without having to search for their contact information and sending the E-mails with link exchange proposals:

Google (exactly): YOUR KEYWORD “please also suggest my link to the directory”
Just replace YOUR KEYWORD with …well.. your website`s main keyword, or even its category.

you can also visit a new website called They have an interesting concept for exchanging links. Personally, I use it.

The other thing that I`ve learned, and probably managed to succeed because of it, is THE ANCHOR TEXT

The anchor text that points to your website from the other one should always be your keywords that you want to rank high. So when you fill out link exchange forms, your link should look something like this:

…your website features, benefits, special discounts…etc….

This is probably the most important factor that Google counts when it ranks your website.
Note: if you have a quality site with unique content, other websites will start to link to you without a link-back requests. This is also great, so make your content a quality one.

The third thing that is also very important is the Google pagerank of the site (page) that is linking to you. We will learn about Google pagerank in the upcoming article ( about 2 days..).

If you liked the article, feel free to distribute it on your website, as long as all of the links remain intact. You should also place a small link to 🙂

Flea Treatment and Prevention to Protect Your Home and Your Pets

Like other homeowners around the world, you get unwanted visitors from time to time. You don’t hear them ringing your doorbell. You don’t see them coming in. You just realize they are inside your home.

No I am not talking about ghosts or aliens, but unwanted creepy crawlers like fleas. They come in hundreds, if not thousands to invade your home. You can find fleas in your carpet, mats, furniture, and other parts of your house. They come in all sizes, from egg, to larvae, to fully grown fleas.

Another problem with flea infestation is that not all flea treatments are effective. Fleas in their pupae stage are not affected by any pest control sprays or products. What should you do then to get rid of these unwanted visitors?

Protecting Your Home

There are a lot of suggested methods to prevent fleas which may cause irritation and illness to get into your home. You have to be very discerning when choosing which products to use as flea treatment since not all of them are safe. You must look for something that is safe for children, safe on fabrics, and not harmful to your pets as well.

A lot of homeowners use flea sprays to prevent flea infestation or eliminate them. These sprays contain insecticides which kill fleas and prevent them from growing. Read the label when buying these sprays, contents like adulticide and insect growth regulator will be very potent. You should also look for the sign “indoor flea” to know that it is safe to use the spray inside your home.

Aside from flea sprays, you should also treat your carpets and mats with Nylar. Nylar is known to combat flea and cockroach infestation. You only have to apply this once every 6 months since its effect lasts very long. Nylar is available in aerosol or liquid form.

There are also available flea stoppers in the market which you can sprinkle onto your carpets or mats. These are usually made from orthoboric acid especially formulated to combat fleas.

Another form of pest control will be to purchase electric traps for fleas. You can see these traps using infrared light and heat to attract fleas and other insects. This is one safe method if you are not too comfortable of using chemicals to control fleas at home.

Regular vacuuming of your home is also a mortal enemy of fleas. Regular cleaning helps a lot in controlling their numbers. Make sure that you get rid of the dust bag after use to prevent eggs or larvae to return to your home environment.

Helping your Pets

Having dogs or cats are big invitations for fleas to come into your home. No need to get rid of the pets though, you just need to bathe and regularly groom them so fleas and other pests will not cling onto them.

On the first sign of fleas, ask your vet for the best treatment approach before the problem gets worse. Early prevention is key so you can protect your pets from skin problems or other illnesses.

Get Acquainted With Your Hermit Crabs

Hermit crabs are interesting little critters that do make for really good pets. However before you rush out and buy one, it might be an idea to learn a little about how they behave in their natural environment. If you have a good understanding of how they live, then you will find that you will have years of carefree pet keeping. So without further ado, here is a little bit of background knowledge that will help you to get acquainted with them.

The little crawlers are really not crabs at all, in fact their nearest relatives are spiders. This is because unlike real crabs, they are not born with their own shells. Instead, they forage for the shells of discarded crustaceans to make their homes in. This means that if you are keeping them in captivity you will have to supply them with a constant stream of varying shell types.

Another interesting fact is that there are well over 500 species of the crawling crabbies. The majority of these are ocean going critters. However, a handful of these make their homes on dry land in or around the shoreline. Out of this handful there are only 2 types that are sold as pets in the USA today and these are the Coenibita Clypeatus which covers your tree or soldier crab, purple pincher and Caribbean crab. The second type is the Coenibita Compressus which includes the Ecuadorian crab. This is also affectionately known as the E-crab or the “eccie”

All land based species of these crawlers thrive in tropical climates so it is very important when keeping one as a pet to make sure that you regulate the temperature. It needs to be kept at around 72oF and the humidity levels within the tank need to be at 70%. Any major differences in temperature or humidity could cause major problems for the little fellow.

These crabby companions unlike their names are not at all solitary creatures. In fact they thrive in small groups or colonies. So if you are considering buying one as a pet then you will need to consider more than one.

When considering what to feed your little crawlers, you need to look at what they eat in their natural environment! As they are born foragers, they particularly like to seek out fruit such as mango and papaya. Tree bark and the occasional leaf also feature on their dietary requirements. They are even fond of small crustaceans such as marine shrimps as well as carrion (dead animals and fish). In a nutshell they are not fussy at all about what they eat, so try to vary their food in captivity. You can buy manufactured special food for these critters from most pet stores but this does get a little expensive. Another way around this is to feed the crab baby food. This is a good source of protein. These little crawlers also like to crunch when they munch so a carrot or two (diced up of course) wouldn’t go amiss. Funnily they also have a bit of a sweet tooth. So the next time you feel like a sneaky piece of chocolate, don’t forget your crab!

If you can begin to understand your little crustacean companions and can really get to know them then you will find that looking after them is not only a breeze, but is also very enjoyable.

10 Tips for Pest Control in Winter

Like humans and animals, pests also prefer the warm indoors compared to the cold outdoors. Many people fail to understand that their warm homes can in fact become the perfect breeding grounds for vermin and once they get inside, they will multiply to create a dangerous habitat in your home. So here are 10 tips that can help control pests during winter.

1. Use Plastic Containers: Always pack edible items and other household items in plastic containers or covers. Do not use cardboard or paper bags because these provide a comforting place for insects to hide in. They are also easily penetrable.

2. Dispose Off Garbage: Keep garbage sealed in air tight bags and have them disposed off regularly. Dump the garbage bag in the bin outside your home instead of keeping it in the kitchen.

3. Mesh Screens: Cover all openings, including windows, doors, chimney vents etc with fine mesh screens. The will prevent pest infestation while also insuring your home gets the ventilation that it needs.

4. Fix Wall Cracks: Check your home meticulously for any wall cracks or holes that are potential living areas for bugs. Most importantly check the areas surrounding water pipes and other fittings as with time the moisture around the pipes cause cracks and attracts all kinds of crawlers. Seal the cracks and mend any openings.

5. Clean Cabinets: Every once a month, clean wooden furniture and cabinets as these are the places that crawlers love to live in. You must pay special attention to kitchen cabinets and bathroom furniture and any corner of the home that is dark and warm. Spray the cupboards with pesticide and make sure there’s no spider web or eggs lying around.

6. De-Clutter Your Home: A cluttered home is a bug’s paradise. These creatures simply love cramped furniture and household items which is why the attic is also one of their favorite places. Throw away unneeded boxes, old clothes, furniture and newspapers or books. Keep your home neat, clean and clutter free. If there’s no place for them to hide, they wouldn’t be interested in invading your home!

7. Pet Cleanliness: Keep your pet as well as your pet’s abode clean and hygienic. Do not let them litter around and always wash pet food dishes daily. Store all pet food in air tight containers and wash their bed or blanket frequently.

8. Clean Up the Yard: Litter, trash and soil or garden debris are attractive for insects. Do not let mulch or weeds get near your home’s foundation and mow the lawn frequently. Keep your garden or backyard clean.

9. Use Pest Repellant: Keep a repellant handy and spray it weekly to prevent pests from entering or residing in your home.

10. Call an Expert: If despite manual efforts you cannot curb this problem at home, then you should seek professional pest control services. Call in experts to make your home pest free and a healthy abode.

You don’t have to wait for winter to take up these preventive measures. Perform these throughout the year and hopefully your home would be clear from all kind of insects and bugs.